Run your whole SEO workflow inside WordPress

Title and description templates. Set templates per content type, taxonomy and archive using 18 variables such as %title%, %sitename%, %sep%, %category% and %focuskw%.

Per-post and per-term overrides. Override the SEO title, meta description, canonical, robots index and follow, advanced directives and snippet and preview limits for any post or term.

Automatic descriptions. Builds a missing description from the excerpt or first paragraph, at 155 characters by default and configurable between 70 and 320.

Open Graph and X cards. Custom social title, description and image, card type and a default social image, with image selection that skips decorative and tiny images.

Live previews. Desktop and mobile search previews, plus share previews for Facebook, X, LinkedIn, WhatsApp, Slack and Google with length and image-size checks.

Bulk editor. Edit SEO titles, descriptions, focus keywords, canonicals and robots settings 20 posts at a time, filtered by type or by missing field.

31 rule-based checks. Grouped into SEO, content, links and readability, covering keyword placement and density, lengths, duplicates, thin content, headings, image alt text, links, freshness and an approximate Flesch reading ease.

Configurable rules. Switch any check off and edit every threshold, including title and description length, word counts, keyword density, sentence and paragraph length and freshness.

Site audit. Lists posts missing an SEO title, description or focus keyword, duplicate titles and descriptions, and thin pages.

Content decay. Lists pages that have not been updated for longer than the freshness threshold, which defaults to 12 months.

Keyword groups and cannibalisation. Define keyword groups with search intent and one target page each, and see focus keywords or Search Console queries where several of your pages compete.

Duplicate content finder. Finds pages with exact or 80 percent and higher similar content.

XML sitemaps. An index at /sitemap_index.xml with post type, taxonomy, author, local and news sitemaps including image and video entries, and the core WordPress sitemap redirected to it.

Exclusions and per-type controls. Noindexed and canonicalised-elsewhere content is left out automatically, with manual exclusion by post ID, path or term ID and per-type include and exclude.

IndexNow and Google submission. Optionally queue changed URLs for IndexNow (Bing, Yandex, Naver and Seznam) and submit sitemaps to Google through the Search Console API.

Indexing rules. Noindex search results, date archives, paginated archives, empty terms or whole post types and taxonomies, control author archives and redirect attachment pages to their parent.

Virtual robots.txt editor. A validator with line-level messages, a live preview of what crawlers receive, physical file detection and a sitemap consistency check.

URL normalisation and headers. Trailing slash enforcement, www or non-www redirects, the X-Robots-Tag header, custom response headers with dangerous headers rejected, and spam-search blocking with a 410.

Head cleanup and hreflang. Remove shortlink, generator and RSD tags, add hreflang alternates with an optional x-default, and optionally output rel prev and next.

Canonical audit. Finds canonical conflicts with a bulk reset to self-referential, and detects the same slug used across post types.

Indexability consistency checker. Compares HTTP status, robots meta, robots.txt, canonical and sitemap membership for a single URL or for sitemap samples of 20.

URL change impact and database cleanup. The SEO Tools screen adds a URL change impact analyser and a database cleanup tool alongside the change history and backups.

28 schema types. Includes Organization, LocalBusiness, Person, WebSite, WebPage, Article, Product, ProductGroup, Review, BreadcrumbList, FAQPage, HowTo, Recipe, Event, Course, VideoObject, JobPosting, Service and more.

Connected graph. Site entity, website, page and article nodes are linked by @id, with per-page type overrides and custom JSON-LD.

Conditional templates. Reusable entities applied by post type or term, using variables such as %title%, %url% and %image%.

Validator and graph visualiser. Checks required and recommended properties, flags duplicates and unresolved references, labels Google rich-result status per type and draws the graph.

Breadcrumbs. BreadcrumbList output plus visible breadcrumbs through the [umm_breadcrumbs] shortcode or the umm_seo_breadcrumbs() function.

Redirect manager. Supports 301, 302, 303, 307, 308, 410 and 451 responses with exact, prefix and regex matching, groups, hit counts and bulk actions.

Chain and loop detection. Lists multi-hop chains and loops with a suggested fix for each.

URL change suggestions. When a published URL changes, the old address is queued for a one-click 301, with automatic creation available as an opt-in setting.

CSV import and export. Up to 5,000 rows or 2 MB per file, dry run by default, with each row validated like a manual rule.

404 monitor. Logs missing URLs, referrers and hit counts without storing IP addresses, suggests similar existing pages and creates a redirect in one step.

Link index. A local table of internal and external links per page, built in batches and updated whenever a post is saved.

Orphan, weak and overlinked pages. Configurable thresholds, with menu links counted as inbound links.

Approved-only suggestions. Finds focus keywords, extra keywords and titles in plain text in both directions, inserts nothing until you tick and apply, and lets you roll insertions back.

Broken link checker. Checks internal links in batches of 25, with external links checked only when you enable it.

Anchor text and link equity. Flags empty or generic anchors and shows a 0 to 100 model of how link equity flows through your own structure, with click depth.

Image audit. Flags missing or filename-like ALT text, missing titles, non-descriptive filenames, large files and oversized or tiny dimensions, with a bulk ALT editor and a fill action that never overwrites existing ALT text.

Local SEO. Multiple locations with business type, address, geo, phone, opening hours, service areas and landing page, plus LocalBusiness schema, a local sitemap and address and hours shortcodes.

WooCommerce schema. Product and ProductGroup markup with price, currency, availability, SKU, GTIN, brand and images, using ratings only from approved customer reviews.

WooCommerce indexing. Noindex cart, checkout and account pages, noindex and canonicalise filtered or sorted listing URLs, keep or noindex out-of-stock products, and report product images without ALT text.

Site crawler. Crawls your own host only, respects robots.txt and Crawl-delay, handles up to 10,000 URLs in rate-limited batches and reports 26 issue types and crawl-budget signals.

Search Console reports. Clicks, impressions, CTR and position with period comparison, top queries and pages, countries, devices and position 8 to 20 opportunities, synced daily and stored locally.

Conflict detector. Fetches your own pages, lists which plugin or theme wrote each head tag, flags duplicate tags and lists every wp_head callback.

Regression monitor. Takes a daily snapshot of each URL's title, description, robots, canonical and schema, and reports changes not caused by editing the page with a likely cause.

Daily detections and weekly report. Watches for new 404s, broken links, new noindex pages, sitemap changes and missing or duplicate metadata, with an optional e-mailed weekly report.

Rule-based auto-fill. An opt-in tool that previews proposed titles and descriptions for posts missing them and applies them only on confirmation, after a backup.